Saturday, 4 October 2014

History of Pop Video

From Bing to the Beatles



Bing Crosby






Bing Crosby was an American actor and singer. During the 1940's, he starred in films and television shows. He was one of the best-selling recording artists of the 20th century, with over half a billion records in circulation. He was older than modern day celebrities; he was in his late 30's/early 40's when his fame peaked, and so he would not be a major attraction to the younger female audience. Crosby's biggest hit in his career was "White Christmas." After it was introduced, it soon appeared in his film "Holiday Inn," which rocketed the charts and stayed at No.1 for 11 weeks.








Frank Sinatra



In the 1950's, the era of Bing Crosby came to an end. He was then replaced by Frank Sinatra. Fans watched him in TV specials, concerts and films, and fans first started screaming in the era of Frank Sinatra. His musical career began in the swing era, with Tommy Dorsey and Harry James, and he became famous worldwide when he signed to Capitol Records in the early 1950's. Sinatra and Bing were similar for their music was alike, and they both appeared in film and television, however, Sinatra was much younger and he was more appealing to the female audience for he was more handsome. Also, unlike Bing, Sinatra used to perform live, although this was not often and so fans would mainly see him in TV shows and films.









Elvis Presley



In the late 1950's, Elvis Presley rose to fame and was crowned the King of Rock and Roll. His music was a lot different to what the audience's have already heard before, and his rock and roll style led him to becoming one of the world's biggest stars. President Jimmy Carter stated that Presley "permanently changed the face of American popular culture". Elvis starred in TV shows, films, and he used to perform in concerts, nut those were only performed in America, and so his fans from other countries would have to watch him on TV and in films. When Elvis first started performing, he had to be filmed from the waist up for his use of provocative and inappropriate dancing. He shocked adults, dazzled the teenagers of the generation, and soon, fans everywhere began to ditch their traditional outfits for clothes which resembled Elvis Presley, and some fans would even style their hair to match his.









The Beatles




In the 1960's, an English rock band named The Beatles was formed. They gained fame and popularity in the UK after their first hit "Love Me Do" in 1962. In early 1964, they became international stars and they were named the leaders of the "british invasion" of the United States pop market. After they dominated the UK, leaving behind an estimation of 4000 fans who surrounded Heathrow, screaming as they took off, they moved to the United States, and they first appeared on the Ed Sullivan show in 1964. This appearance gained many views and their fame rose, leading to their number one hit in the US. During 1964, The Beatles held twelve spaces in the Billboard Hot 100 chart, including the top 5, and their popularity produced remarkable interest in British music, and a number of British acts toured successfully in America in the next three years, which was named the "British Invasion". Many of their fans started to copy their hairstyle, which was mocked by adults for it was unusually long for their era, yet it became a symbol of rebellion for the expanding youth culture.






First Music Video

In 1964, The Beatles were struggling to compete with the amount of sound their fans generated. They had to have specifically designed 100-watt amplifiers, which was more powerful than the original amplifiers they used to use in their shows, but even these powerful amplifiers were inadequate to the volume of the screaming fans. During the constant struggle to allow their music to be hear over the fans, the band grew bored and agitated with performing live, and after they realised their shows were no longer about the music, they decided to make their August tour the last. After their touring finished, The Beatles took a new route into producing music for their fans. They created the single "Paperback," and the promotional video which they constructed was described as among "the first true music videos." This video was aired on the Ed Sullivan show and Top of the Pops in 1966, which was the start of the music video revolution.


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