Purpose of a music promo video

The main purposes of a music promo video are:

• Promotion/ publicity
• Make money/ increase sales.
• Promotes the artist/ single/ album
• Persuades the audience to buy/ download the CD

Product Placements

Some music videos have a product subtly placed in a part of the video. This is to promote said product which would earn the music video and the product money. 

Some examples of product placements are: 

Christina Aguilera- Not Myself Tonight, in which she promotes a perfume product.

Another example is Miley Cyrus- We Cant Stop, in which the product placement is Beats by Dre.

Another music video that uses product placement is Avril Lavigne- Rock and Roll, which uses a very obvious placement of the product Sony phone.

Synergy

Synergy is when the music video exists as only one strand of a multimedia campaign, and is just one way in which a song is promoted.
The music industry as a whole has a relationship with a number of different media:

• Radio uses synergy with artists and promotes music videos by playing the music on their station.

• TV promotes music videos and artists by interviewing the artists, using adverts which will play the music video and create interest for the audience which could get them to view the video on YouTube or buy it from iTunes. 

• Print media promotes artists by interviewing the artists or writing columns about them which will interest the viewer, such as The Sun newspaper, or music magazines such as NME and Kerrang! magazine. 

• Films synergy with music to create more dramatic effects and engage the audience.

• New Media, with websites such as tumblr, youtube and twitter, promote music and help artists become more known for the artists have their own accounts on the websites and message people to listen to their music. This would help their music become more popular.

There is often a clear sense of synergy across a number of platforms.

Film, for example, is a common form of synergy in the music industry.

One example of this is Bryan Adams- Everything I Do, I Do It For You, which was used in Robin Hood. This is a good example of synergy for the video is edited in time with the beat.

Some other examples of Film synergy in the music industry is Ed Sheeran- I See Fire, which was specifically made for The Hobbit- Desolation Of Smaug.

Aerosmith- Don't Wanna Miss A Thing, was used in Armageddon, is a good example, for the editing cuts back to clips of the Armageddon film during the music video.

Wet Wet Wet- Love Is All Around was used in Four Weddings And A Funeral. It was released before the film, but after the film was released, sales rocketed and it raised the profile of the song and the film.

What Makes a Successful Music Video?

Music videos are made successful by being promoted worldwide. This can be fulfilled in many different ways, such as the word of the mouth, which is where people promote the video by talking about it and telling other people about the music video.

• The number of hits on YouTube can also be a good form of success for a music video.
• People telling other people about the music video
• Where it is in the charts.