Audience Feedback for Finished Music Video

To understand how effective and successful our music video was to our target audience, we had to ask a few questions and gain feedback from the members of the audience and gain knowledge of the aspects which were effective and parts of our music video that could have been improved. However, we gained little to no negative feedback on our music video; the audience seemed to enjoy it.

The questions asked were:

1. Did you enjoy it?
2. What did you think was successful?
3. Where do you think we could improve?
4. What was your favourite part of our music video?
5. What is your impression of this type of video?
6. What is your impression of the artist?
7. Do you think this video has been effective in branding the artist?
8. Would you buy the album?

Our feedback was predominantly positive, with feedback which would have made our music video more successful, yet our video could succeed without it. We gained information from our audience, such as how the two scenes at the beginning and the end with the train worked well together, which is what we had planned on, and so we are really pleased that the audience enjoyed those scenes. I was also very happy that the answers for branding our artist were very successful, for the audience thought the video really helped brand the artist. 

Our advice on how to improve the video really helped us understand what the audience wanted in order to effectively consume our product. We gained answers such as more of the storyline, choice of studio location, which we definitely agreed on, a different location, and we thought the advice was very useful in our understanding of our target audience. 

Another positive aspect from our audience feedback was that the answers we received for "Would you buy the album" was that most of the audience said they would buy the album, some said maybe, and some said no. When we asked the people that had said no, they replied that it is because it is not their type of music, which we was very pleased with. 

Comparing this to our audience feedback for our Rough Cut, we are very pleased with the answers we received. We have worked on the answers we received from the rough cut, and it seems to have worked as we gained positive feedback for our final music video, and so we are glad with the results from our target audience.