Wednesday, 11 March 2015

Editing the Music Video

After filming our music video, we made a start at the editing process. We decided to have the train scene at the beginning of the video just before the music kicks in, which could tell the audience that she is leaving her past behind. We have finished the beginning of our video, and we have various ideas for the rest of our music video.








As music videos have many conventions, such as fast-paced editing and close-ups, the editing had to be perfect to make sure that our audience would not get bored. We used to-the-beat editing to create a professional effect and make the video aesthetically pleasing to watch. Also, we used many scenes of quite fast-paced editing such as the ending where "when i miss you" is one shot, "when i kiss you" is another" and so on. One part of the editing we thought would be subtle yet most effective to the audience was the placement of the train station at the beginning and the end. We thought that would be best as it presents the start of Kendall's journey and the song, and once the song finishes, we see her come to the end of her journey, which could be interpreted as Kendall trying to move on from her relationship. 

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