Evaluation Question 3: What Have You Learned From Your Audience Feedback?

This evaluation question asks: What Have You Learned From Your Audience Feedback?

Throughout my construction of my three products, I conducted many forms of audience feedback to gain insight in how my target audience would be attracted to a product enough to consume it. By conducting this research, we would be able to create an effective promotional package for our artist.

We started off our research into our audience by asking questions to a random sample of people, trying to understand the mainstream genres of music, why music videos are important and gaining the general reasons for watching music videos to truly understand how to allow our audiences to consume our promotional package, making it effective for our artist.

Our questions were:

1. What makes an artist memorable?
2. What genres of music do you listen to?
3. Do you watch music videos?
4. What platforms do you use to watch music videos?
5. What is your favourite music video?
6. Why?

These questions enabled us to gain enough information about our target audience in order to construct our music video to the standards and expectations of our target audience.

We also created a survey on surveymonkey to gain information from the public who were not in our video to see if the answers from the video differed from the survey.
These were our results:

The majority of people who answered the questions were around the age of 17-20 years old, which is the age group we were targeting aiming for as our audience.

The majority of answers for this question was female, and we were targeting our music video towards females as it is a pop video about a relationship, and so our answers from this survey was very helpful in providing information about our target audience.

Half of our answers for this question was Pop music, and we also had 20% of answers for country music, which is the two genres of our music video. This allowed us to gain more knowledge of our target audience. 

The answers from this question allowed us to create an effective image for our artist, we were able to use their answers and develop our artist into effectively conforming to our audience's expectations.

The majority of answers showed that the public do watch music videos, and so our target audience would watch our music video.

The answers from this question gave us an insight into why the public watch music videos and the impact a music video could have on the audience.

This provided information on the platforms the public watch music videos on. Our most popular answer was YouTube, with 100%. We also had an answer for Television, which shows that people watch music videos on many different platforms, and so it provides many ways our music video can be consumed.

By using this question, we were able to gain information about the music videos our target audience watched. This worked in our favour for some of the answers were based on Taylor Swift, who was a big inspiration throughout our project, and by comparing their answers to the answers they chose in the above questions, we were able to gain a full idea of our target audience.

During the construction of our music video, we decided we needed the target audience's feedback in order to make our music video a success. By doing so, we created a rough cut of what the music video looked like so far, and asked the audience two questions: "What Went Well?" and "Even Better If?" These two questions allowed us to gain information about the aspects of the music video which our audience enjoyed, and particular features which the audience thought could be improved.  

This video allowed us to gain information from our audience on what went well in our video, and we gained answers such as the speed of editing was very good, the lip-syncing and the background. One really good thing about the answers our audience gave for the question "Even Better If" was that we already had those ideas in mind and we had already filmed that footage which would suit the audience's answers, and so we were overjoyed with the feedback we received. 

After our final music video was created, we decided to conduct another audience feedback video to see if our corrections fit with our audiences expectations. By creating this audience feedback, we were able to see if our audience enjoyed our finished music video.

We used the helpful advice from the audience feedback for the rough cut to make a better quality final music video which will suit our audience's expectations. 

We then created the next part of our project, which was the digipak. We asked for feedback on our digipak, such as what did you like about it? Did it fit with our music video? Would you be able to recognise it as our artist straight away? 

Most of our feedback was very positive, such our use of the tree image which fit with the nature location of our video. We wanted the album to fit with the name, Ordinary Situations, and so the nature effect worked well, which our audience noticed and enjoyed. One piece of criticism was that the front of the digipak did not automatically relate to our music video, however it still worked in our favour. 

The positive feedback was:

• Effective use of images
• Memorable
• Helps to understand the narrative
• Effective however simple design

We also asked for feedback from our audience on our artist's magazine advert. 

The feedback we asked for was how to improve the album and what was successful about the album, such as picture placement, colour scheme, font and text placement. We gained positive feedback on it, such as it related to our digipak and it would be recognisable. Also that it was memorable and it had consistency throughout our promotional package. 

Through our use of audience feedback, we have learned how to make our promotional package effective for our audience enough for them to consume it and enjoy it.